NMPAN’s Western Meat School Marketing Series, Part 1: Stand Out in a Crowded Meat Space – Producer and Processor Best Practices

Marketing meat in 2026 is a little different than it was just a couple years back. The meat space is getting crowded and folks’ attention spans even shorter. Options are seemingly limitless, with a proliferation of craft brands and consolidated ones. How do you stand out in a crowded meat space?

Join the Niche Meat Processor Assistance Network (NMPAN) for their new Western Meat School Marketing series: a two-part webinar series on the topic, geared towards an audience of smaller and independent producers who are just getting into marketing their meat or rebranding what they are already doing. Part 1 of the webinar series will be a diverse producer/brand panel highlighting their personal experiences and best practices, while Part 2 will include several marketing professionals discussing the nuts and bolts of marketing communications and strategies that work.

Part 1: Stand Out in a Crowded Meat Space – Producer & Processor Best Practices

Confirmed speakers include:

Gabrielle Homer, Painted Hills Natural Beef, Oregon

Cole Mannix, Old Salt Meat Co., Montana

Manny Encinias, Trilogy Beef Co., New Mexico

Mary Heffernan, 5 Marys Ranch, California

James Serlin, Revel Meat Co, Oregon

Thursday, February 12 at 9:00 am PST / 12:00 pm EST