Roundtable to Explore ’Product of USA’ Label Potential

USDA’s new “product of USA” labeling rules, developed over three years, now equip processors to connect with the growing segment of shoppers seeking truly homegrown beef. Capitalizing on this new label requires understanding the regulations involved and the specific marketing opportunities.

Join Flower Hill Institute Regional Directors Chris Roper and Dave Carter for a one-hour online roundtable at 12 Noon, MDT on Wednesday, April 8th, as they explore the regulatory requirements and the marketplace potential for beef labeled as “Product of USA.”

Joining Dave and Chris will be Beth McKew, Acting Deputy Director for the Labeling and Program Delivery Staff for USDA’s Food Safety and Inspection Service, and Danette Amstein, co-founder and President of Midan Marketing.

Beth will provide an overview of the development of the new labeling program and the steps processors must follow to use the “Produce of USA” label.

Danette will delve into the opportunities this new label offers processors and marketers to expand sales and profitability.

As always, there will be plenty of time for these two experts to answer questions submitted by roundtable attendees. Use this link to register now for this informative roundtable.