How Smart is Beef?

Keeping beef in our diets is a great source of protein and other nutrients, and its upcycling power makes it more sustainable than people realize.

With all the conflicting messages about what’s healthful and sustainable to eat, beef sometimes gets undeserving and inaccurate representation. Use this web reference to help your customers understand the facts about beef’s unusual upcycling superpower and its indispensable value as a nutrient-rich source of protein. There are even handy infographics you could post.